Patricia is currently the Vice President of Marketing at Skyword where she is responsible for elevating the company's overall marketing initiatives and creating growth strategies. Most recently, she served as Senior Director of Divisional Marketing at RSA, The Security Division of EMC. Earlier in her career, she served as Vice President, Marketing Communications for Be Free, a publicly traded online marketing services company that transformed online advertising from pay-per-view to pay-for-performance advertising. A seasoned professional with a track record of tremendous success in building smart and effective marketing strategies, Tricia has helped companies create new industry categories, build industry-guiding thought leadership programs and gain competitive advantage through succinct and consistent communications. Tricia received her Bachelor of Arts degree from the University of Denver and a Master of Business Administration from Simmons Graduate School of Management. Her interests include golf, reading, Boston sports teams, and spending time with her friends and family.
2 ARTICLES BY Patricia Travaline
- Feb. 13, 2013 The Content Marketing Formula: 70/20/10
- Feb. 1, 2013 Super Bowl: Reaching Beyond the 30 Seconds of Airtime