Hi there. My name is Sanchit Khera, and I blog about marketing, technology, and psychology. Like many of us, I too get frustrated about the quality of advertising and marketing out there. It's 2013, and we're still selling products and services like its 1969. From the outdated relics that make up our higher education systems to the flurry of internet sites that offer garbage for backlinks, I have been through it all. So these articles on SocialMediaToday are my attempt at making sense of all the information out there, and to help marketers and myself make the best decisions for our businesses and our customers.