Scott Allan is chief marketing officer at AddThis, where he is responsible for public relations and marketing. Prior to joining the AddThis team, Scott was senior vice president of Global Marketing at Rakuten LinkShare where he was responsible for global public relations, corporate marketing, events and sales support. Scott has also held marketing management positions at Quark, EMC and IBM Lotus.
2 ARTICLES BY Scott Allan
- Aug. 12, 2014 Content Engagement: 10 Reasons Why Scrolling Matters
- June 17, 2014 Engaging Your Audience: Avoid Random Acts (of Content)