Tony Zambito
Founder of Buyer Persona, TonyZambito.Com | @tonyzambitoTony is the founder and leading authority in buyer personas for B2B Marketing. In 2002, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. This human-centered innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved lead generation and revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep customer insights and tell the human story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.
137 articles by Tony Zambito
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Goal-Directed Decision Making Drives B2B Buying And Selling
May 10, 2015 -
Does Your Buyer Persona Sound Like a Corporate Talking Machine?
March 30, 2015 -
How CMOs Can Use Persona-Based Customer Strategy To Transform Marketing
March 22, 2015 -
Radical Openness And Transparency: A Mandate For B2B Organizations
Nov. 24, 2014 -
Immersion: The Next Big Thing in B2B Marketing
Nov. 12, 2014 -
B2B Marketing and Sales: Understanding Context Before Jumping to Solutions
Sept. 23, 2014 -
Make Your Marketing Human-Centered with Listening And Empathy
Sept. 15, 2014 -
Humanize Your Brand with Buyer Personas
Aug. 13, 2014 -
5 Ways GE Put Human Experience at the Center of B2B Marketing
June 27, 2014 -
Facts vs. Insights: How To Know You Have Truly Profound Customer Insights
March 25, 2014 -
Why the Differences Between Buyer Profiling and Buyer Personas Matters
Feb. 17, 2014 -
4 Initiatives Chief Marketing Officers Must Get Right In 2014
Jan. 6, 2014 -
7 B2B Buying Behavior Trends to Watch in 2014
Dec. 9, 2013 -
What's Most Important to B2B Customers? (Hint: Not Content Marketing)
Nov. 1, 2013 -
Are Your Buyer Personas More About You Than Your Buyers?
Oct. 17, 2013 -
Are You Prepared For B2B User Demand Generation?
Sept. 20, 2013 -
Do Your Buyer Personas Look Like They Are from 1980?
Sept. 13, 2013 -
7 Big Questions for B2B Marketers
May 13, 2013 -
4 Buyer Trends That Will Shake Marketing in 2013
March 12, 2013 -
Is Your Content Marketing Keeping Pace with Your Buyers?
Nov. 3, 2012 -
Content Marketing: Are You Part of the 38 Percent?
Oct. 16, 2012 -
Content Marketing: Stuck at 36%
Sept. 28, 2012 -
4 Reasons Why CMO's Should Care More About Buyer Personas Today
Sept. 1, 2012 -
When Did You Last Map the Buying Process of Your Customers?
Aug. 6, 2012 -
Are Your Marketing and Sales Systems Broken?
April 17, 2012