There are over 4 billion YouTube video views per day on both desktop and mobile devices and over 6 billion hours of video watched per month on YouTube. With these startling statistics on how much video content is consumed on YouTube, digital marketers must take note and create a YouTube marketing strategy for their business in 2015.
If you are struggling with creating a game plan for YouTube, don't worry; we are going to outline 3 ways that YouTube videos can help generate more business for your company.
1. Create a Personality for your Brand:
It is tough to stand out amongst the competition when it comes online marketing. With so many Tweets fired off each day along with constant emails being sent, it is easy to get lost in the digital landscape. Yet it is amazing if you were to look up your competition, how few of your competitors would have a solid video portraying their business.
A creative video can be used in email signatures, advertising copy, landing pages and various social media channels. If you properly promote your businesses video, it will bring more of a personality to your brand when you are trying to attract customers online.
2. Appear High in the Search Engines:
Did you know that Google owns YouTube? Since the online video behemoth is an extension of Google, they provide search engine relevancy for YouTube videos. If you were to properly optimize your YouTube video, it can appear high on the organic search results! Whether someone is searching for your brand or a keyword associated with your company, this video can appear on page one of Google and bring in more business for your company.
3. Provide Compelling Content:
A local indoor tennis club was able to establish a national presence thanks to YouTube. They spent one full day filming different "How To" videos for tennis players that they assumed would receive a lot of online exposure. The result? They were able to generate more than half a million YouTube views in a year and become recognized throughout the tennis industry for their digital presence. If you are an expert within your industry, start creating YouTube videos that will be informative to users on the web.
The first step to help your business generate more business through YouTube is actually dedicating the time and resources into video marketing in 2015. Make sure to set-up a full day for a video shoot that will properly convey your brand personality and get your company in front of the eyeballs of the masses! Your competition will envy your YouTube presence.