It may sound like a tedious task, but taking the time to write out a social media policy for your company can be beneficial. A good social media policy is a roadmap that protects your business and your employees. Some businesses choose to be proactive with their social media policies and layout the groundwork up front and all at once. Others choose to develop a working document that evolves as the company grows. One approach isn't necessarily better than the other, however, it's a good idea to apply a few key elements to ensure that your social media policy is well-structured.
1. Keep It Short & Sweet
Social media policies should be clear and succinct so that people will read and remember them. Save the fodder and get right to the point.
2. Set Expectations for Behavior
Millions of people utilize some form of social media each and every day. Chances are that your clients, customers and even potential clients are watching what you do and your employees. This doesn't mean that a strangle-hold should be put on your employees, but you should make sure that common sense is exercised. Information on the web travels quickly and once it's out there - it's out there. Think twice before hitting the send button.
3. Educate Your Team
Make sure that everyone is aware of what social media campaigns are underway, where you have a presence and what communication you're sharing with the public. For example, designating specific internal correspondence as 'must-read' can alert your staff to press releases about new product launches, promotions and terminations and other company-related data.
4. Protect Your Assets
Set-up guidelines that share what employees can and can't mention in social media contexts. This could be anything from trade secrets, proprietary technology or even sensitive documents. Provide examples if needed.
If you're looking for inspiration, take a peek at what some recognizable companies have implemented into their social media policies.