A great way to start marketing your company is to start blogging. Topics and ideas that are creative and eye catching will generate great interaction for your company. Don't get writers block when thinking of topics and ideas to write about. If you take the time to think about blog topics, you might be surprised to find it is easier than you think. Follow our 5 creative ways to come up with blog topics to prove that you are truly a leader within your industry.
1. What are common questions that people ask you?
Are there any specific questions that you hear more often than others? What does everyone what to know about your field? Many times you can write blog topics about questions that you hear multiple times. Answer these questions in a blog and share it with your followers on social media.
2. Use other bloggers to generate ideas.
If you have an idea for a blog, chances are someone else has already written about the same topic. Start by reading another blog and think of questions that you may have after you finish it. Are there other ways that you can add to or improve it? There are many ways you can take others ideas and turn them into your own. Do NOT plagiarize or even slightly reference another blogger without citing the source.
3. Use your email inbox.
Imagine how many emails you receive on a daily basis. Do you find yourself answering multiple questions or find an interesting title in your inbox? Turn it into a blog! These subjects and questions that your clients, colleagues and peers are sending and asking you are perfect for blog topics. Take 5 minutes and scan your inbox for titles that stick out to you.
4. Use your coworkers and employees as a resource.
Use the creative mental library that your coworkers have on a daily basis. If you are working against the clock, it is very valuable to use others to help generate ideas and topics for you to write about. This incredible resource is untapped until you ask the simple question, "Do you have any ideas for a blog topic?" Most of the time they will pause and think of great topics, but shortly after they will surely give you great insight.
5. Search your competitors
Another great way to find what topics work well in your industry is to search through a competitor's blogs. They are in the same boat as you in thinking of blog topics. It may not be far off to think that other companies are searching through your blogs to see which ones are shared the most and have the most valuable information.
If you often have writers block when thinking of creative ways to come up with blog topics, take these simple tips and use them. Find which ones best fit you and your industry. If you are a smaller company and do not have many colleagues to bounce ideas off of, use our other tips. We take these tips to heart in creating each and every blog so that we can be sure to share the most unique and valuable information for our followers. You can too!