5 Reasons to Hire a Digital Marketing Consultant
You may have your own in-house team of talented marketers, or you perhaps you are on the fence about hiring a full-time employee to take on your marketing needs. Regardless of where your company stands with it's marketing strategies, your business can always benefit by bringing in a digital marketing consultant.
Below are 5 key reasons you should consider hiring a marketing consultant:
1. Digital Marketing Consultants stay on top of the latest trends in the marketing world.
A digital marketing consultant NEEDS to know exactly what the newest and greatest strategies are in order to stay in business themselves. Consultants make sure to continuously educate themselves by attending webinars, expos, conferences and networking events. The greatest part is that the consultant does this all at his/her own expense, not on your company's dime.
2. Digital Marketing Consultants have great insight from working with other companies and multiple industries.
This is one of the most motivating reasons, if not- the most important reason to hire a consultant. A successful digital marketing strategist or consultant works with an array of clients. When a specific campaign is successful with one client, the consultant will likely implement it with all other clients where deemed appropriate. Consultants will also use his/her positive experiences with other business's marketing platforms (pros/cons of email platforms, tracking software, lead generation systems etc.) to bring to your company as recommendations. It is this type of constant exposure to other options that sets a consultant apart from a full time employee.
3. Digital Marketing Consultants give you what you pay for... and then some.
Unlike a full-time employee, a consultant only gets paid for actual work produced. Great consultants work hard until the job, campaign or project is complete, which in most instances means quicker turn around time. Consultants also have great resources of marketing experts. Need a web developer? Looking for a graphic designer? Marketing Consultants likely have a plethora of names to refer.
4. Digital Marketing Consultants have a fresh take on your company.
Let's face it, things get stale. Even the greatest content developers hit a wall at some point. Bringing in a consultant will also bring in fresh ideas. Digital Marketing Consultants also often pick up on areas that can be improved that have been a part of the strategy for so long, no one else even gave it a second thought. A consultant can also work as an additional asset to your marketing team. Many companies are confined by time and resources. It can never hurt to bring on an expert to help loosen those restraints on the team.
5. Digital Marketing Consultants can connect you to other clients.
Building your network also builds your company. Many inbound marketing strategists/consultants will connect clients to cross-promote events, guest blog for one another, send targeted emails to segregated lists and feature each other's products on social media. This is a great way to expand customer reach and gain greater exposure.
Follow Robyn Ackerman on Twitter