We all know how important social media is to our overall digital marketing efforts. Not only can it help your brand reach more and more people online through effective social media campaigns, but it can also improve your rankings through search. Here are 5 ways you can get people to share your content on Facebook.
Ask for it.
Yep, it may sound simple enough, but placing a call-to-action at the bottom of your Facebook post can encourage more people to share your stuff. Numerous studies, including this one, have demonstrated that specifically asking readers to share your content on Facebook dramatically increases the likelihood of further social sharing. These findings are consistent with the general marketing principle that if you want people to take a specific action, you need to specifically ask for it. (The same study found that the same holds true on other social channels, including Twitter, and that blogs that contained a call-to-action received more comments, views and links than those that did not.)
Make them laugh, cry or smile.
It's very difficult to get people to share the content you post on Facebook without making some kind of an emotional impact on them. No one really feels the need to share boring content. Would you? However, create a post that makes your readers laugh, smile or even cry, and your content is much more likely to go viral on many a Facebook newsfeed. It's a well known technique to inspire more engagement with online content, repeatedly put forward by many of the top social media monitoring companies such as iSentia.
Whenever possible, always include an image to go along with your Facebook post. The average user online prefers to consume visual content instead of reading lines and lines of text - especially when it comes to Facebook. In fact, using an image or infographic in your post can increase user engagement by as much as 53%, resulting in more likes, comments, and inevitably, shares.
Create a connection.
In an age of seemingly diminishing face-to-face contact and interaction, creating a connection with your customers in any way possible - including via Facebook - is extremely important. One of the best ways to foster a connection with users online is to showcase your company's charitable efforts. A recent New York Times study found that 84% of people share content they come across online that allows them to be supportive of specific charities and causes. For example, creating a post that brings awareness to the fight against heart disease can help create a personal connection with Facebook users who may then share your post to build further awareness. Not only will this allow users to show their support for the cause, but it will also promote the company to more and more people online.
Provide an incentive.
Finally, if you really want to get more people to share the content you post on Facebook, then provide some kind of an incentive, such as a discount, special offer or gift certificate. Everyone loves a freebie, or at least a discount. Try and tie in a special offer for your Facebook audience and hopefully you'll inspire them to share your content - if only for their own self benefit!
So there you have it. Try and incorporate at least one of the above the next time you're crafting your Facebook posts, and hopefully you'll increase your audience online and ultimately take your business to the next level.