Budgeting season is upon us - and it will be 2015 before you know it. Now is the time to start planning what you want to accomplish with your marketing next year, and figuring out how much you'll need to invest - and in what tactics and strategies - to get there.
To get you started in the right direction, we found a few studies on what CMOs are prioritizing for digital in the next year, and even the next five years. It's important to know how the industry is trending, whether you're the CMO or you'll be the one carrying out the day-to-day execution. The information makes one thing, if nothing else, abundantly clear. In 2015, marketing departments need to be digital or they won't be at all. Sales, marketing and IT are also facing dramatic changes as technology allows their roles to merge.
So, while you're sitting around the table with your team talking about next year's plans, use the information in this infographic as a guide. If you want some additional help planning for 2015, download our digital marketing must-haves bingo card! It will help you identify where the gaps are in your digital strategy and get the ball rolling in those areas.