After running the popular series that evaluated and discussed ThinkFree's experiment in Social Media, I decided to compile all of the posts into one free and downloadable ebook for your reference.
Download as a Word doc
Download as a PDF
The Series on PR 2.0:
The Art and Science of Social Media and Community Relations
Experiments and Lessons Learned in Social Media Part I
Experiments and Lessons Learned in Social Media Part II
Experiments and Lessons Learned in Social Media Part III
Experiments and Lessons Learned in Social Media Part IV
Experiments and Lessons Learned in Social Media Part V
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