Would you rather be rich or famous? I'd rather be rich. Fame has become commoditized. A stint on reality TV or YouTube is all it takes is to get your 15 minutes. Between the paparazzi hounding Princess Diana, and the trials and tribulations of Paris, Britney, Jessica, and Lindsay, I've become turned off public life. Only I kind of have to live a public life. Private lives are too expensive.
In the pre-social-media-era, anonymity was easy, publicity required the work of...a publicist, hopefully a good one with lots of connections. These days, getting noticed isn't an issue what with your 200 Facebook friends and thousands of photos tagged with your name. Keeping your life private? That takes work. That means constantly googling yourself, un-tagging every picture, removing any comments that mention you. It's actually easier to participate, to maintain your own profiles so you can tell the world your story as you see it.

With your life streamed online and available to everyone, Brand You is on display 24-7. We're all G-list celebrities.