In the pre-social-media-era, anonymity was easy, publicity required the work of...a publicist, hopefully a good one with lots of connections. These days, getting noticed isn't an issue what with your 200 Facebook friends and thousands of photos tagged with your name. Keeping your life private? That takes work. That means constantly googling yourself, un-tagging every picture, removing any comments that mention you. It's actually easier to participate, to maintain your own profiles so you can tell the world your story as you see it.
With your life streamed online and available to everyone, Brand You is on display 24-7. We're all G-list celebrities.