We first spoke with Dell's chief blogger, Lionel Menchaca, in an FIR interview on January 12, 2007, not too long after Dell's first blog was launched. We spoke with Lionel again to find out how the blog and the company's overall social media approach has evolved in the intervening 4-1/2 years. The interview was conducted using a Google+ Hangout. An audio version is available.
About our Conversation Partner
Lionel Menchaca is a nearly 17-year Dell veteran and chief blogger at Direct2Dell, Dell's main corporate blog. Over the last 5 years, Lionel has authored hundreds of posts on behalf of Dell. Since launching the blog in July 2006, he helped expand it into Chinese, Spanish, Norwegian and Japanese and continues to work to further extend Dell's global presence. Before launching Dell's blog, Lionel was one of the main architects behind Dell's blog monitoring process begun in April 2006.
He works with a team within the company to coordinate activities and content across all of Dell's internal and external social media initiatives including the Dell Community Forum and IdeaStorm. These initiatives have one thing in common: to open direct lines of communication between Dell employees and their customers to improve the products and services Dell offers.
Lionel also serves as a technologist to help Dell define new software to monitor and engage in conversations in the blogosphere, and to facilitate collaboration among the Dell teams that respond to customer feedback. He's also been a catalyst in Dell's efforts to build its presence in social networks like Facebook, LinkedIn, Flickr, YouTube, Twitter and Google+.
An avid fan of computer hardware, gadgets and Web technology, his early career included a stint at quality assurance and tech support for game developer Origin Systems and hardware and advanced operating systems technical support at Dell.
Lionel earned a degree in archaeological studies from University of Texas. He lives in Round Rock, Texas, with his wife, Aileen, and two children, Louis and Mia.
Lionel is on Twitter at @LionelAtDell.
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