During the California Gold Rush, hundreds of thousands of people flocked to California to strike it rich. They had all heard stories of simple, normal people who had waded into rivers, and emerged filthy rich with bags and bags full of gold. You just had to show up with a few basic tools, and you would be rich beyond your wildest dreams.
During the Great Blog Rush, Millions of people flocked to the internet to strike it rich as bloggers. They had all heard stories of simple, normal people who had waded into the world wide web, and emerged filthy rich with bags and bags of cash from ads. You just had to have a few basic ideas, and you would be rich beyond your wildest dreams.
But the rich gold diggers and bloggers are the exception. The real winners were the people who invested in cities like San Fransisco and Technorati. They benefited from a legend birthed by few, and sustained by many.
The true winners aren't those who chase the trends, but those who find ways to profit from others doing so.
Don't follow the trends of business. Follow the business of trends.