If Facebook is where you connect with your friends, Twitter is where you exchange with professionals from your industry, share articles and ideas, and why not, promote yourself. When Twitter users come across your profile, they will look at your bio, and, let's be honest, your picture. They will assess your popularity by the number of our followers, and will screen your tweets to have an idea of the kind of info you share.
Because the first look given by potential followers is to your bio, it must rock! Here are a few tips on how to improve it and make sure your profile gets noticed.
First, you must know that your bio is limited to 160 characters. Use them wisely! Most people write it at the 3rd person but it isn't rare to see it written at the 1st person, that's your decision depending on your style. If you are working, list your job and if possible and allowed, tag your company so people searching for it will also come across your profile. If you are a student, tag your university and add your major.
Add a personal touch
Yes, you're using Twitter mainly on a professional level, but people appreciate to know more about yourself on the personal side. Add your hobbies and interests, and why not, a humorous touch so your personality shows through your bio.
Don't forget keywords. I would recommend adding 2 or 3 hashtags to your bio, but not too much as you don't want to overwhlem the readers! Tag your job title, especially if you work in social media or the tech industry, and a few of your interests. Choose the hashtags you want to be known for so your profile appears accordingly in people's search.
Don't leave the URL space empty. Add your LinkedIn profile, blog, website or portfolio so your followers know where to go to know more about you beyond the 160 characters. If relevant, add a second URL in the bio itself.
As mentioned before, the picture is also important. Choose it well and stay professional!