I read with great interest veteran blogger Steve Rubel's post, Lazysphere and the Decline of Deep Blogging, which talked about the prevalence of "me too" blogging that's currently in vogue.
He defines the "Lazysphere" as a group of bloggers who, rather than taking time to compose original entries, simply "glom on to the latest news" with posts more targeted to TechMeme than to value add.
The chief significance of his post to me personally was a letting off the hook, so to speak. I had become impaled upon the stake of keeping up with the TechCrunch's and Pilgrims that I had gotten completely frustrated. With a demanding day job and life at home with my bride there was simply not enough time to stay on top of every trend.
Plus, my tastes are so darn varied, covering everything from advertising to social media to small business. It became a vicious cycle with no positive outcome in sight. I mean, if I did nothing but blog all day long it would be a surmountable task. In light of present reality, there's no way.
Steve's post gave me permission, as it were, to be me and to focus on those things that I truly care about. So what if I miss the release of the newest, coolest, must have social media app or the latest news that isn't. There are plenty of people covering those topics already and doing so in a fashion much better than what I'd be able to on my best day.
In light of that, here's what I really hope this blog can become: A primer on conversational media and how to use its various tenants as marketing tools. And one written is such a manner that even the most layman among us can understand. A "For Dummies" version of things as it were. Well-written, insightful, practical, providing value to the reader. That's always been my driving force anyway.
I would love it if bloggers like Steve, Valeria Maltoni, Brian Clark, Toby Bloomberg, real estate blogger Greg Swann and others would share specifics about their approach to this discipline. It would provide immense help to the rest of us in overcoming our bent toward laziness. (And blogging these days is, as it always has been, a true discipline.) Let me submit that idea as a challenge to them.
PS: Steve is not someone I'd classify as "lazy" in terms of his blogging habits by any means. Very few people have worked as hard has he and for as long in bringing value to the blogosphere.
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