Media Magazine is hosting an over-flow crowd of analysts and media executives who are listening to the death knell of traditonal media. John Suhler, Founding General Partner of the media investment firm, Veronis Suhler, provides a palliative: traditional brands are enjoying high growth from alternative media properties.
He just wrapped up a data-rich presentation on trends in traditional vs. alternative media from 2001 to 2011. Out-of-home consumption has grown from 8% in 1960 to 43% today. "Institutional media," or btob, to grow at a faster rate than consumer.... more to come and I'll include slides when they arrive.
