Welcome to the premier episode of (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.
In show number one, Forrester's Josh Bernoff discusses his new book Empowered, co-authored with Ted Schadler.
An old proverb declares, "may you live in interesting times." Indeed we do. The markets that define the business landscape for brands, organizations, and local businesses are democratizing. At the same time, the dynamics of influence, who wields it, and how, is also transforming. Influence and attention are now equalized. As a result, businesses must now compete in domains where consumers define their experiences through the connections they decide to make. In order to compete for the future, businesses must now establish a presence and earn attention, build new connections, and cultivate meaningful relationships to foster trust, loyalty, and advocacy.
Now available, Empowered empowers business leaders to embrace a new genre of influential customers and employees. In a world where a single tweet can torpedo your brand, businesses must empower employees to solve the problems of empowered customers. The book provides real-world examples of how innovative leaders - and their teams - use technology to solve customer problems. Defined as HEROes - highly empowered and resourceful operatives.
If you're an IT, marketing and strategy, or tech industry leader wondering how to get more creative solutions out of your team, this book is for you.
Special: Kindle users can download a FREE copy today only, here.
Andrew Landini, Producer
Adam Eckenfelder, Audio Tech/Re-Recording Mixing
Location: Portabello Grill, Redwood City