Web 2.0 is a movement fostered by improvements in technology and greater adoption of the internet. Through collaborative tools such as social-networking sites, wikis, blogs and mash-ups, Web 2.0 lets us tap into a collective online wisdom that far surpasses what we could accomplish as individuals in the offline world.
Sales 2.0., a more recent term, is the adaptation of Web 2.0 concepts and technologies to improve and accelerate the sales process. It's a natural combination - Web 2.0 is less about technology than about relationships - and relationships, of course, are integral to sales success.
A new white paper by the Techdirt Insight Community, in conjunction with TheCustomerCollective.com and Oracle, describes how Sales 2.0 can:
- Increase the circumference of the traditional sales funnel
- Shorten the time time it takes to get through the funnel
- Increase conversions.
