Humming.....Buzzing...Social Media Word..It gives me great delight when Mainline newspapers carry articles on Social Media and how organisations are realising the importance of this important tool..Out of all I find mainline channels as the toughest nut to crack and yes it calls for a toast when they start singing the same tune..Three Cheers :-)

"The Economic Times"-Brand Equity Edition published an article on "One Touch Network "..Excerpts from the article-

Ramsey explained that building an online community should not be about the brand, but focused on a community interest that the brand can be brought into. He warned that marketers have to "learn to tolerate the negative" as transparency within a branded community would raise consumer trust of the brand. The difficulty of making money out of online communities came to the fore in a panel session entitled, 'Harnessing the power of online communities'

I believe now when Social Media Baby has taken its first step , this will be the next focus area..After all Management only talks about Revenue !!

Professional networking site LinkedIn achieves about 25% of its revenue from advertising, but is very cautious of a making a serious ad push.

Mark the word Cautious in teh excerpt..One step at a time..We all know users have Banner Blindness !! ( Talking about msyelf,If i visit Facebook 20 times in a week only once I might have clicked on any advt displayed of my interest topic )

Online Community is not a CAMPAIGN,it is a DIALOGUE..Have you started the dialogue ?