I recently got this email from Staples (I'm subscribed to their newsletter, I guess? Don't remember doing so, but I guess I did at some point), with the subject line being: "Will Office Depot closings affect you?â€"
It was a couple of days after Office Depot announced they would be closing some stores and laying off employees.
Couple of thoughts:
-Kudos to Staples for being that responsive to events going on in their market.
-I was kind of troubled by the negative messaging. With what's going on in today's economy, more negativity just really turns me off. Wonder if others feel that way, at this point.
-I would have liked something a little more subtle which would have let me draw my own connection to Office Depot's announcement.
-I have friends who work at OD, so it bothered me even more.
-In some ways, I think that Staples should have had a better call to action to give incentives to actually go into a store.
All in all, I think the positive was that it was timely. I do believe it was poorly executed, however. IMHO.
