Webinars are crucial in today's content marketing, because they generate the highest ROI and can be repurposed into countless creative assets. In fact, 62 percent of marketers are using webinars as a tactic to deliver B2B content marketing, according to a free research report by the Content Marketing Institute (CMI) and MarketingProfs. Webinars also play an increasingly important role for viewers, as studies show audiences are growing, viewing time is increasing, webinars are becoming more social and interactive, and on-demand viewing has extended the lifecycle, and value, of webinars.
Join this live, one-hour webinar with Brian Carter, international bestselling author and keynote speaker, to learn what gets shared and goes viral, what doesn't, and how to apply that wisdom to your webinars. He'll specifically share how to:
· Promote your webinars with viral Facebook posts
· Tailor events for the six phases of your sales cycle
· Repurpose webinars for social engagement
· Choose content and photos that encourage sharing
· Create presentations with greater emotional and sales impact
Webinar date: 11/19/2014
Webinar time: 11AM PDT / 2PM EDT
Sign up here: http://bit.ly/CitrixWebinar1119