Visual marketing has become one of the most important aspects of digital advertising - in the age of autoplay videos, eye-catching infographics and attention-grabbing GIFs, large blocks of text just won't attract your clients' attention the way they might have in times past. For this reason, most companies are now incorporating more visual elements into their marketing strategies.
A picture is more likely to catch a client's attention as they scroll through their news feed, and a well-designed visual ad could even go viral.
Recently, Venngage interviewed over 300 online marketers to identify the top visual marketing strategies for the upcoming year. Stock photos and infographics were used most often, but other graphics, like charts and videos, also performed well.
If you're interested in boosting your marketing strategy this year, here are some key insights that could help set you on the right track.
This post was originally published on Irfan Ahmad's blog.