If you're new to the marketing world, it can quickly become overwhelming.
There are thousands of podcasts, blogs, and YouTube channels you can check out, each with its own unique spin. Trying to navigate through the content is a challenge, so we thought we'd highlight some of the best options for those green to the marketing world. Here are 9 of our favorite free resources to bookmark.
1. Social Media Today
Good news: you've started at the right place. Social Media Today is full of great webinars, free articles, and a newsletter to keep you up to date on any new happenings. It's not just social media - the website covers all of the latest marketing and technology news as well, giving viewers a well rounded view on marketing.
2. Morning Social Media Marketing Talk Show (Live Stream)
Presented by the fantastic folks at Social Media Examiner, the Morning Social Media Marketing Talk Show is a great place to learn about what's happening in the SMM world today. It's one of the first shows to report on new happenings in the Social Media Marketing realm, and can offer you valuable insight into the future of social. Episodes air Friday mornings on Facebook.
Jeff Bullas teaches entrepreneurs how to win at business and life in a new digital world. His blog is one of the best publications for new marketers to learn about everything from storytelling and marketing psychology to infographics and blogging. To start, check out the resources section for a good overview of what you can learn.
Sign up for, and check the GrowthHackers website daily. You can ask questions and receive quick answers from marketing professionals around the world. The case studies displayed on the website are extremely in depth and cover a variety of topics that can be useful to young marketers.
5. In The Cave (YouTube Series)
In The Cave covers hot topics in the marketing industry, answering questions from fellow marketers and business owners around the world. Plus, every episode has its own beer tasting at the beginning. What could be better?
6. HubSpot Blog
The HubSpot Blog is one of the best resources for anyone interested in content marketing. Content marketing is a strategic approach to creating valuable content that attracts potential customers, and it's important that any new marketer get up to speed with best practices. We suggest following their Facebook Page and Twitter account as well to stay up to date.
7. Moz Beginners Guide to SEO
If you're going to be creating content, you need to learn about search engine optimization as well. It's important to make sure your website and the content you put on it is structured properly for search engines, and Moz is the go to resource for learning about an ever-changing landscape. Their White Board Friday series is full of valuable information.
8. Social Media Examiner: Getting Started With Social Media
If you're new to social media, you need to get familiar with Social Media Examiner. Their articles are all "how-to" based, giving practical and actionable advice to business owners and marketers. They use screen shots and really go in depth into best practices.
9. Buffer Blog
The Buffer Blog is another website that goes very deep into their articles. They often run testing for over a year to give data-packed pieces that can help you drive strategy. Buffer is one of the most transparent companies in the world, and they often let you see behind the curtain of the marketing world.