Exploring the Promise of Emails in Inbound Marketing [Infographic]
For the longest time, email marketing has been looked at as a classic outbound marketing strategy - but you may be surprised to learn that it also plays a pivotal role in inbound marketing.
As people now look for more value and personalization from emails, inbound marketing is the best solution - which many marketers have already adopted. With best practices and technology to help us, we can now send the right emails to the right people at the right time. Inbound email marketing is about empowering your leads and prospective customers through a conversation that pulls them in, not something that bothers them.
Out of the four stages of inbound marketing - 'Attract', 'Convert', 'Close', and 'Delight' - emails generally come into play at the convert stage. You can learn in more detail in our new Role of Email in Inbound Marketing infographic.
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