What does it take to be a great social media marketer? What kind of personality? What kind of attitude?
Being a good social media marketer is a lot like being a good friend. You've got to listen and try to anticipate the needs of others. You need to ask questions and build relationships. You need to share the work of experts and help make connections between people who might be able to help each other.
A good social media marketer also has the attributes of good communicator in general. You write well. You know what's going on in the news. You get back to people quickly when they reach out to you.
One of the items on the list of great social media marketers that impresses me is: unpretentious. It's true, of course, that we trust people who are straight up about who they are. And it is possible to be talented and have good taste without having a big head. I think that often in business, people try to appear to be a little more important than they are. But in this case, being transparent and being important is so much more powerful.
Why does it matter that the role of social media marketer is filled by someone who does it well? For one, 83% of consumers say social media interaction increases the likelihood they'll purchase from a company.
Also, this work that needs a human touch. Auto-posting to Facebook decreases likes and comments by 70%.
Also, social media users who receive great service tell an average of 42 people. Walt Whitman wrote in "Song of Myself" that he contained multitudes. As a social media marketer, you must contain paradoxes. You gotta be concise but provocative, bold but humble. You need to be confident, but open-minded. (Is this starting to sound like an Alanis Morisette song?)
P.S. I'm using this formula I learned to write headlines:
Number or Trigger Word + Adjective + Keyword + Promise
So for this article:
10 + World's Greatest + Social Media Marketer + You Can Build the Right Personality to Succeed
Hmm. How about this?
What Personality Traits Are You Missing That Are Keeping You from Being the World's Greatest Social Media Marketer?