Given the turbulence of 2020, it seems almost impossible to accurately predict what will be coming next for the digital marketing sector in the year ahead.
But while much of the adaptation of the last year came about in response to the pandemic, it revealed a new set of consumer trends and process shifts, which will likely now become more prevalent and play a larger role in how we connect, communicate, and indeed, market in 2021.
That's the basis of these predictions from Liana Technologies, which looked at the big shifts coming out of COVID-19 and placed them into the context of how they'll impact the future. And definitely, you'd expect many o these trends to hold - with increased video consumption, influencer marketing, hybrid events and more.
It'll certainly get you thinking - check out the predictions in the infographic below.
A version of this post was first published on the Digital Information World blog.