Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it's not going away - in fact, it's becoming more embedded into more societal elements, making it an essential connective tool.
So how significant is social media in 2019? That's what this infographic from the team at Oberlo is all about. The listing below includes insights into overall social media usage, platform-specific trends, popularity by demographic group, and more.
If you're looking to get a better handle on the 'why' of social media for your business, this graphic will help, while it may also inform your overall strategic planning.
You can read Oberlo's full report here, or check out the graphic below.