While it's largely closed off to the western social media giants, China's social media landscape is huge, with more than 800 million people active on the available social media platforms. For comparison, the U.S. has 244 million users, indicating the potential.
More than that, social media plays a huge role in how Chinese consumers discover and purchase products, and conduct other day-to-day activities, including paying bills, banking, ordering taxis, etc. Make no mistake, the Chinese social media ecosystem offers huge potential, and with more brands looking to expand their footprints, and reach into new markets, it may well be worth a look. But you do need to know the lay of the land.
To help with this, the team from Pulse Group have put together this infographic, which provides an overview of how brands can utilize Chinese social media platform Weibo for influencer marketing. The use of influencers is rising in China, and if you're looking for a way into the market, this could be it.
Check out the full infographic below.