You spend time and effort creating content offers like ebooks, presentations, whitepapers, and more, and if you create great personas, do your marketing correctly, and put together an enticing offer, your prospects will share their contact information with you to get it. In the process, they become leads in your funnel. Then what?
There's been some debate about what to do once your leads have signed up. Should you send a Thank You message, or should you use a Thank You page? Inbound marketing organizations from Aweber to Hubspot agree, Thank You pages are the way to go.
Why? From the Aweber article:
"At no other point will your subscribers be more engaged than in the seconds after they sign up."
Simply put, the best time to engage your prospects is right after they've signed up. Thank you pages give you the real estate to engage your leads in a variety of creative ways, and begin moving them further down your sales funnel. We've documented many thank you page tips in our conversion tips strategy guide, and we've built this infographic to share eleven thank you page tips that move leads down your funnel.