Millions of businesses have flocked to Facebook to promote their brand, services - just this week, The Social Network announced that it now has over 3 million active advertisers. Facebook company Pages are an easy, cost-effective way to get your name out there - but with so many brands flooding people's News Feeds, how can you make your Page stand out?
Brands need to offer followers more than self-promotional content. People want beautiful, compelling pictures, content variety, and feedback when they have a comment or concern. Brands need to be attuned to what prospective and current customers like and don't like. And they need the right balance of posts - in fact, if a brand shares too much, too often, they increase their chances of losing followers.
To build your follower base and help you better engage with your customers, check out the infographic below. It offers wise tips to build, expand, and manage your company Facebook Page.
Click to Enlarge Image