As you've no doubt heard and read, video content is the best performing content type on social, and can help to increase brand awareness, interest and conversions.
Not everyone feels comfortable creating video content, not everyone has the capacity to create engaging, compelling video. But the stats don't lie, and with more video options now at your disposal, it's likely worth, at the least, experimenting with the video options on the major social platforms to see what you can come up with to add to your overall marketing push.
Need more convincing?
The team at Renderforest recently surveyed more than 1,000 marketers to get their insights into how they're using video content, and what results they're generating from those efforts.
You can check out their responses in the below infographic.