With social media trends leaning towards increasingly visual shifts - like Stories and AR tools, for example - the importance of utilizing effective visual elements continues to rise. If you want your content to stand out, you need to include effective images - but then the question is what is effective in this context, and how can you ensure you're maximizing your opportunities?

To help with this, the team from Venngage recently surveyed more than 500 digital marketers to get some insights into how they're using images, and what results they're seeing from their efforts.

There are some interesting results here - the below infographic provides an overview of the findings, which may help inform your own process.