Building a social media following is difficult - it requires patience, consistency and a commitment to learning what your audience wants and needs from your brand on social platforms.
But all of that can be undone in an instant if you share the wrong things. Send out a misguided update and you can quickly turn people off, reversing your work to establish a connection. Yet, it still happens, brands still tweet out updates that are tone-deaf, or they simply fail to adhere to basic social media best practices.
Want to know the mistakes that could be ruining your social media marketing strategy?
A version of this post was first published on the Red Website Design blog.