Video marketing is the strategy of the contemporary world. Gone are the days when mere pamphlets and posters were enough to garner the attention of various audiences, today everyone wants something according to their taste.

Internet users, especially those on social media platforms, spend large amounts of their online time watching videos. People also tend to share videos more than they share other forms of media, and more than that, statistics reveal that there's a growing demand for instructional videos from businesses, regarding their products.

If you're not utilizing video in your marketing strategy, you're missing out. Take a look at this infographic from Offeo for more insights on the value of video content.

A version of this post was first published on the .