Our friends at ExactTarget have published a great infographic that details dates for every company - especially retailers - to prepare some campaigns for. Consumers love sales... and holiday sales are king! Here's a rundown of the major dates for United States throughout 2013:
- Labor Day - September 2 (Monday)
- Columbus Day - October 14 (Monday)
- Veterans Day - November 11 (Monday)
- Thanksgiving Day - November 28 (Thursday)
- Christmas Day - December 25 (Wednesday)
To help you with your holiday campaign planning, ExactTarget created this helpful calendar that for each month includes:
- A projection of the average number of promotional emails retailers will send each of their subscribers
- The portion of that overall email volume that will be holiday messaging
- Common holiday messaging themes
- Key days to be aware of
- And much more.