With over a billion hours of videos watched every day, YouTube is an ideal place to build your presence. Do you already have a YouTube marketing strategy? If not, these stats and insights might help to guide your decision on whether its a good fit for your promotions.
Many marketers struggle to deliver their messages to their target audience on different platforms. The fact that YouTube has over 1.9 billion monthly active users makes it possible for everyone to reach their desired target. Of course, you also need to create content tailored to the needs of your viewers, and optimize your videos to reach them.
You can never guess what kind of video will go viral. Take into consideration that the top video categories on the platform are comedy, music, entertainment, pop culture, and “how to” videos. You can also check out the most subscribed YouTubers, and learn more about how to engage your viewers from them.
Given the data, it may be worth running some tests, and trying new types of videos.
Check out the infographic below to find other valuable YouTube statistics that every marketer should know.