Multichannel marketing software can help save you a ton of time when it comes to marketing online. That's because multichannel marketing software will save time and help you compare your diverse online marketing efforts more quickly and effectively than using different logins for your blogs, PPC campaigns, Google Analytics, email marketing, social media sites, and other online marketing channels.
Here are three ways that a good multichannel marketing software program can make your life easier, more fun, and more profitable.
1. Integrated Campaigns
Integrated multichannel marketing campaigns have become a necessity for successful businesses that want to reach customers on multiple levels and allow them to engage on their own terms. These days we've all developed our own preferences for communication and commerce. I may prefer to communicate via email, but want the flexibility to make purchases on my iPhone. You may prefer to make purchases in store and use texting for communication. Everyone is different. That's why it's even more important to make sure your business is communicating with customers across various channels and giving your customers the ability to choose how they want to buy your products or services. With the right multichannel digital marketing software you have the ability to quickly and easily create, schedule, deploy, and track your digital marketing campaigns across multiple channels and become a smarter, more agile company.
2. Save Precious Time with a Single Tracking Interface
It's difficult to track and compare multiple channels when you have to track your success (or lack thereof) with 10 different logins on 10 different sites and use 10 different kinds of measurements or interfaces. Just doing a regular check can literally take all day not just because of the time involved, but because of the mental shifts it takes to make sense of the data.
A good multichannel marketing software will save you time (or your employees' time - which means your money) by measuring your campaigns in one easy-to-understand interface, with a single login, using the same metrics and visual markers.
It's no exaggeration to say that what might be taking you all day right now, could be done in 20%-25% of the time with an integrated interface through multichannel marketing software.
3. Comparing Successful Campaign Synergy Across Multiple Channels
You can see which campaigns are really doing well and which seem to be working well together.
For example, let's say that your latest Facebook campaign has brought you the unexpected benefit of more email subscribers. They are going straight from Facebook to your website to check out a couple of your pages before they sign up for your list.
When using three separate tracking interfaces (one for Facebook, one for your website, and one for your autoresponder), it would be difficult to connect this chain of events. But multichannel marketing software can make it easy to see how users flit between three different channels to ultimately land well into your sales funnel.
This will help you understand your multi channel marketing synergy, and help you profit from similar tactics in the future.
By the same token, you can also easily see what is currently just a waste of your resources. Often, it is just a simple, single step that separates your successes from your failures. Unfortunately, this simple, single step can be difficult - if not impossible - to see when you are using multiple tracking or analytic interfaces.
An integrated software platform will let you easily compare your successful campaigns to your less successful ones. This can help you optimize unprofitable campaigns so that they start to turn a profit. It can also help you decide when you simply need to drop a channel from your Internet marketing efforts.
Without being able to see the information side-by-side, you might forever be in the dark. But when you can quickly compare, it is much easier to see what your successes look like - then duplicate them. And you can do just that with the right multichannel marketing software.
Multichannel Marketing Software Ultimately Makes Your Marketing More Successful
Even if you have the time to track multiple marketing channels through multiple tools, multichannel marketing software will let you connect the dots in a way that you can't when looking at information in different formats from different sites. Because of this, you can easily see what every single tweak to your marketing campaign does, which means you can ultimately create the most successful marketing campaign possible.
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