Google Analytics is a key tool used by virtually all digital marketing managers to help maximize their online performance.
Google Analytics enables you to track a range of key stats and insights related to your website performance, including total traffic, popular pages, backlinks, on-site behavior and more.
Are you getting the most out of Google Analytics for your business?
There's a range of functions and tools available in the app, and you're likely not tapping into all the data points you could be. To help, the team from MilkWhale have put together this overview of Google Analytics essentials to help keep you on track.
Check out the infographic below.
A version of this post was first published on the Digital Information World blog.