Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling. You have to know who you're talking to, and what they're looking for, in order to create content that appeals to them, and to best communicate with them online, and during the sales process.
I've written eBooks on buyer personas and even shared my company's process for building what we call funnel stage personas which provide engagement guidance at each stage of the buyer's journey. One thing we're often asked is what tools we use when we're creating and refining buyer personas for our clients.
To answer that, we've created the following infographic. In it, we showcase four tools we use for creating buyer personas, while we've also included notes on how we use each tool to build better personals to make your digital outreach more successful.