Are you fairly new to the content marketing arena? Do you need help researching your audience and tailoring your content strategy?
The teams from Point Visible and The Content Marketing Institute share a range of B2B and B2C content marketing stats you need to know in this infographic.
Here is a quick summary of what’s included:
- The techniques marketers use to research their target audience
- Content marketing concepts used by marketers
- Types of content used most by marketers last year
- The use of paid methods for content distribution
Check out the infographic for more detail.
A version of this post was first published on the Red Website Design blog.