Even if you're constantly active on social media, or consistently engaged in social media marketing, it can be difficult to stay on top of the latest trends and usage shifts - which you really need to know in order to align your strategy accordingly.
Being aware of user habits, and broader marketing shifts, can help you develop a more effective, responsive social media marketing approach, and ensure that you derive the best value from your investment of time and ad spend.
Staying up with the latest news on sites like Social Media Today is key, but for those looking to catch up, this infographic from Awario provides an overview of the most recent social media marketing trends and shifts for 2019.
The list is broken down into five crucial categories:
- Social selling
- Social listening
- Influencer marketing
- Ephemeral content
- Social advertising
Check out the infographic below for more details.