Virtually every sector has been impacted by the growth of digital platforms, and the shift to mobile device use. But the hospitality and travel sector has been one of the most significantly impacted, due to major shifts in how people research, plan, and subsequently purchase their travel-related needs.
Indeed, both Facebook and Instagram have released their own studies into how people use their platforms to find travel inspiration, while Snapchat has also emerged as a key consideration, especially for younger travelers.
The landscape is evolving, and as such, hospitality marketers need to understand those changing behaviors, and update their planning in step.
To help with this, the team from MDG Advertising has put together this infographic in key hospitality marketing trends to be aware of in 2018.
There’s a heap of great data points included – take a look at the full graphic below.