If you're a regular SMT reader, you've no doubt already got the gist that video should be a key consideration for all digital marketers.
Why? Some reminder stats:
- Video is the best performing content type on Facebook
- Tweets with video see 10x more engagement than those without - and Promoted Tweets with videos save more than 50% on cost-per-engagement
- LinkedIn users are 20x more likely to share a video on the platform than any other type of post
- Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform
Furthering these insights, Infographic Design Team have put together this new listing of video marketing stats, with a specific focus on the effectiveness of video on social platforms. They've also included some key video strategy notes, and some examples of brands who've seen big results with video content.
There are some interesting pointers here - again, if you've not considered utilizing video, it should be added to, and remain on, your agenda.