The majority of users on Snapchat are between the ages of 18-25. The app was initially popular amongst high school students but has now caught the full attention of college-aged students as well. Even though Snapchat keeps their number of users secret, it is estimated that the number is over 30 million active users. With recent numbers suggesting that over 400 million messages are received on Snapchat every day.
For brands who appeal to exactly this target audience, it is a no brainer, in regards to deciding to take advantage of this social media channel.
2) Promote Your Sexy Product or Service
Snapchat is still relatively new to the social media scene. However, this is also what makes it unique. Using Snapchat shows that your brand is "in the know" and is a product or service that is 'cool'.
The number of Snapchat users continues to grow, and it does not look like these numbers will decline any time soon.
It is important to stay on top of the game early on, and the way marketers will use Snapchat is still being defined.
It is an exciting time to get on top of the game to see how to use this innovative social platform to promote your business.
Brands, in some cases, have large followings on Facebook or Twitter. However, Snapchat offers you a new way to interest your followers. Snapchat truly is the new age of advertising, and you will realize that in social media, it is not only about how many followers you have, but the level of engagement that comes with it.
Since Snapchat allows you to swipe through all stories and updates, it allows the community to interact with the brand even more so than Facebook or Twitter. Snapchat is also special because after 24 hours of posting on their 'My Story' feature, the update is gone, which means engaged users will often check for updates over the course of the day.
4) Humanize Your Business
There is less pressure for Snapchat users to be perfect compared to other platforms such as Facebook, Instagram, or Pinterest. Snaps will disappear over a few seconds, and you are encouraged to add drawings or captions to the photos or videos you record.
Snapchat allows you to show off the personalized side of the brand that relates to your followers. You can build stories on Snapchat that help you feel like a friend to your audience, providing a personal insight of your brand directly to your stakeholders, avoiding a lot of 'noise' associated to other social media channels.
5) Keep Up with Technological Changes
Snapchat truly is the new approach to marketing and advertising. While Facebook and Twitter are still sticking to more traditional advertisement styles, Snapchat forces brands to be creative on how to engage their audience.
From posting competitions to inside stories, the Snapchat user feels like they are part of the brand and not an outsider. This brings brand loyalty can help brands grow and establish a valuable relationship with their customers, that in the long term indirect influences sales and ROI.