One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be "famous" or become some type of online or social marketing "guru". This couldn't be further from the truth.
Think about this - when was the last time you handed your credit card to a logo? When's the last time a branded logo or corporate branded sign spoke back to you? How about called you? When was the last time that branded Twitter avatar called you back? When was the last time a robot served your food, or checked you out at the grocery store?
The truth is that brands, corporations and businesses big and small are made up of human beings, human beings just like you and me - human beings who breathe, eat, sleep, think, cry, laugh and communicate with one another.
Behind every branded corporate Twitter avatar, Facebook Page, LinkedIn group and Instagram profile is a human being. Someone took the photo. Someone posted it. It was a human being who wrote the copy being tweeted or posted to Facebook.
Bottom line, human beings speak to, communicate with and buy from other human beings.
Of course a brand is not a human, a logo is not a human, however, we can help make brands more human by empowering and bringing to the front the human beings within.
Take a listen to episode 235 of the Social Zoom Factor podcast to hear my top reasons why you need a personal branding strategy.
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This post was first published on Pam Moore's blog.