Graphic design trends come and go quicker than you can keep up with - but if you want to get ahead of your competitors in 2020 it’s crucial that you keep on top of the latest shifts.
Luckily, you don’t need to be an expert to stay fresh, as the team from Venngage have collected their top graphic design trends for 2020 into one handy place.
Here are some easy to action tips and notes to help you update your social media visuals in 2020:
1. Muted Color Palettes
Muted color palettes are a great trend to easily refresh and update your graphics. A muted color is a color that has black or white added to it, so that it's the opposite of vibrant color. This can be a really effective trend on social media especially as it can quickly be applied to your headers and images.
Minimalism has been on the rise for the past few years, with many tech companies using minimalism in their landing pages. But prepare to see minimalism take over social media in 2020.
You can get involved in this trend by creating clean social media graphics, and focusing on white space in your designs.
3. Branded Animations
GIFs are everywhere - so much so that they’ve just become part of our vocabulary. But GIFs and animations are still an underutilized tool for branding.
Creating a unique, branded GIF is an easy way to get ahead of your competitors in 2020. Not only will the GIF be completely unique to you - meaning no competitors can copy it - but it also helps build better brand association.
GIFs can also be personalized for any situation, such as a follower milestone or the launch of a new campaign.
4. Abstract and Dreamy Illustrations
Illustrations have been popping up all over the place in the past few years - from Casper to Spotify, to tech giants Twitter and Apple. Think of abstract and dreamy illustrations as the opposite of realistic illustrations, with exaggerated proportions and unusual color combinations.
This trend can be particularly great on social media, as it grabs attention quickly, and can encourage readers to spend more time looking at your posts.
5. Heavy but simple fonts
In 2020 lightweight, airy, and handwritten fonts are out, and in their place, heavy fonts are what it’s all about. By heavy fonts, we mean fonts that sit within the bold to extra bold end of the spectrum.
Heavy but simple fonts are a great trend to use in your social media graphics. A heavy font can be an eye-catching addition to simple graphics, and will work for most brands.
One top tip when using this trend is to not overdo it, and focus on only using heavy fonts on headers or important phrases. If everything is heavy, then nothing is really heavy.
Hopefully these tips will add to your considerations for 2020, and give you some more elements to think about in your content approach.