Education-based marketing centers around sharing deep knowledge about a topic or industry which addresses consumer pain points, and solves problems. It’s how we do inbound marketing for ourselves and our clients for many reasons.
One key benefit is that education-based marketing avoids off-putting selling messages. It shows thought leadership, and provides value, rather than a sales pitch.
Another reason that we prefer education-based marketing is because brands typically create a lot of training content where products and solutions are concerned. Training content that supports onboarding and implementation provides a wealth of information for marketing content. It can also help your brand establish an educational conduit to your customers, which can be promoted for marketing.
Regardless of your digital marketing strategy, training content can be a great resource for marketing campaigns. We 've outlined more on how to do it in this infographic.