If you want to maximize your marketing campaigns, you need to formulate details audience personas in order to better understand your targeting options, and boost appeal with those you most want to reach.

So how can you go about creating effective, accurate audience personas for your business?

Salesforce share their guide to creating personas in this infographic.

Here’s a quick summary of their key steps:

• Conduct user research
• Condense the research
• Brainstorm
• Refine
• Make them realistic
• Input your persona in your CRM platform

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.