Effective social media marketing can be very demanding, and time-consuming, and as such, automation tools can be hugely beneficial. But there are also various potential pitfalls in using automation tools - the key lies in finding the balance between automation and personal engagement.
But how do you do that?
The below infographic from Blog2Social outlines some key rules of effective automation, and some pointers to keep in mind in order to see your business glean maximum benefits from such tools.
The essential element to keep in mind is interaction, keeping the 'social' part of 'social media' as a cornerstone of your approach. If your automation tools seek to replace, or inherently limit such capacity, then they may not be serving their ideal purpose.
Check out the full infographic below.